Tangent

Creative Guidance

Turning ideas into direction and tangible design.

TNGNT works at the intersection of brands, products and environments.
A creative guidance practice focused on clarity, direction and real-world execution.
From strategy to design systems, from concept to tangible outcomes, TNGNT helps ideas move forward with coherence and purpose.

Clarify
Structure
Guide

From Tougui to TANGENT A shift in role and posture

For over fifteen years, Tougui represented an artistic and visual practice shaped through
exploration, collaboration and creation.

Over time, the role evolved.

From creating visuals to creating direction. TNGNT marks that transition : from individual expression to strategic creative guidance.

Why TANGENT (TNGNT) ? the point where a trajectory is defined

In geometry, a tangent is the line that meets a curve at a precise point.

A moment of contact.
A change of direction.

TNGNT represents that role:
connecting ideas to reality and giving them a clear trajectory.

Créative Guidance

Structuring ideas, aligning decisions and defining direction.

Brand Direction

Building coherent identities, positioning and visual systems.

Product Direction

Connecting design logic, usage and consistency.

Créative Mediation

Creating connections between ideas, people and expertise.
Identifying the right collaborators, guiding creative partnerships and building the connections
necessary to move projects forward.